A WHITE SCREEN. A sparse website. Script format. FOUNDER stares intently at words populating. A confused and longing look on their face. They are kinda hot. But in a tortured sort of way. KYLE Hi, super hot founder person. I’m glad you're here. I can help you get what you're after. BOB Hello there, kimosabe. I like your hair. Kyle. Say something smart about marketing KYLE Something smart about marketing BOB Meh. We can do better. Tell them that culture is dying. Media is fractured. Ideas don't spread unless our algorithm overlords approve. KYLE That’s too intense. You’ll scare them away. Did you stop seeing your therapist? BOB She doesn't get me. KYLE No one does. Look, what Bob is trying to say is that the riskiest thing you can do right now is not take any risks at all. BOB Oh, that's good! KYLE You like? BOB Yes. The brands that break through don’t just sell products. They sell meaning. They sell belief systems, symbols, and stories. Good ideas don't come from committees. They come from specificity and the willingness to find the edge. KYLE The edge isn’t safe. That’s the point. Culture doesn’t clap for caution…It crowns the provocateurs. ENTER SHANE HEATH, founder of MUD\\WTR SHANE HEATH (shouting) These guys transformed my business! They’re the best I’ve ever worked with. BOB Shane! Not yet. SHANE Sorry. I got excited. I’ll leave you be. (Shane drives off in his new Maserati he bought with the proceeds from his Surprise Party campaign working so well) BOB The point is… we build mind viruses. A singular idea, engineered to be unforgettable, designed to travel. KYLE They reshape perception. Drive behavior. Bury your brand deep in the cultural psyche. BOB It can be an ad. A stunt. A new product. Usually, it’s a whole world. All unified by that singular idea. That’s how brands grow. KYLE (looking deep into the founder’s eyes) That’s how you grow. BOB And we make you famous doing it. Sweet, delicious fame. I can already taste it. KYLE Easy, Bob. BOB Fine. How do we end this? KYLE We could give them our email and tell them to reach out for a call. BOB A beautiful conclusion. KYLE Why, thank you. The button is below. Click it. Talk to us. Transform your brand. An EMAIL BUTTON slowly comes into FOUNDER’S view. They are elated. This has taken way too long. They are slightly frustrated. But mostly intrigued. They are immune to budgetary concerns at this point, willing to spend anything to get Surprise Party on their books. They are helpless against the power of KYLE and Bob’S wisdom and experience. A dramatic pause. Then a click on the button… FLASH FORWARD. 6 MONTHS LATER A campaign comes out that dominates culture. People fall in love with the founder's brand. They create great statues. A TED Talk is offered. Forbes calls. The world is united in harmony, and people flood the streets to celebrate. The world finally settles into a deep state of harmony. The founder takes a deep breath, chuckles to themselves, and thinks, I would have paid double. FADE TO BLACK